Persuasion comes from a process.

There's nothing mysterious about it.

Writing great copy isn’t about waiting for the muse to appear. It’s about knowing your customer even better than they know themselves.

High-converting copy comes from a systematic process that moves from the initial meet-and-greet to a finished product that gets results.

These are the steps I’ll take to create irresistible copy that gets you more traffic, leads, and customers.

Discovery

During the discovery phase we’ll identify the problems new copy could help you solve… and you’ll get a chance to see if I’m the right fit for the job.

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Initial Client Call

We'll jump on the phone to discuss your project. We'll talk over your business goals, timeline, and the problems you're looking to solve -- and you'll find out if I'm right for the job.

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Roadmapping

Not sure what kind of copy you need? No worries. We'll set up a roadmapping session to drill down into your business problems and make a plan that makes the most sense for you.

Getting Started

We’re a match! Time to make it official and plan out our work together.

Project Plan

Once we've discussed your goals, we'll agree on project deliverables. I'll give you a firm quote for the project, and get started at my earliest availability -- typically within two weeks.

Research

The research phase is all about getting to know your ideal customer. Knowing your target customer’s needs and motivations gives us the best chance of crafting copy that converts.

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Research

I'll create a tailored research program to learn everything I can about your company, your product, and your target customers -- so I know what matters most to them before I ever write a word.

Your Research Program May Include:
  • Voice of customer research to identify the specific language your customers use to describe their pain points
  • Customer interviews and surveys to create a profile of your ideal customer
  • In-depth profile of your company to pinpoint what makes your offering unique
  • Comprehensive market analysis to uncover your competitors' positioning

Writing and Editing

This is where the magic happens.

Kidding. There’s no magic here — just a straightforward process blending proven copywriting techniques, research from behavioral psychology, and the latest findings in conversion optimization.

 

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Writing

I'll write your copy. I'll highlight the exact pain points we learned about during the research phase, and present your offer in a compelling way that'll make it a no-brainer for your audience.

You'll get a clean first draft in your inbox -- typically ahead of schedule.

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Revising

You'll review the copy and send me your honest feedback. We'll go over your comments and suggestions together, and then I'll get to work on a pristine final draft.

A round of revisions is included in every project.

Launch and Optimization

It’s not over when your copy launches. Now we’ll start to see how your copy is performing — and get data we can use to make it even better.

Sending

Launch

Launch day is finally here. Your new copy goes live, and leads and sales start rolling in. Your inbox is overflowing with congratulations on your awesome new website.

You look like a rockstar. And I'm here to help you every step of the way.

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Optimization

Now that real customers are interacting with your site, we can start to dig into your analytics and look at what's working -- and what's not.

I'll stick around and help you split-test possible improvements to make your copy perform even better.

Work with a pro who gets the job done.

Looking for a strategic writer with a process for getting you great results? Let’s start a conversation.

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