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October 27, 2021

How We Make Decisions

Most copywriting advice is highly tactical. Write like you talk. Tell stories. Use social proof. But what makes these principles so effective?

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January 15, 2020

How to Do Research: The Secret to Content Your Readers Will Love

In 2019, there's more content out there than ever before. But most of it just isn't connecting. In fact, over 94% of blog posts don't get a single visitor from Google.

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