October 27, 2021

How We Make Decisions

Most copywriting advice is highly tactical. Write like you talk. Tell stories. Use social proof. But what makes these principles so effective?

January 15, 2020

How to Do Research: The Secret to Content Your Readers Will Love

In 2019, there's more content out there than ever before. But most of it just isn't connecting. In fact, over 94% of blog posts don't get a single visitor from Google.


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